Are you an aspiring Innkeeper or just starting out in the business? Here are some of my own personal tips that will set you apart from your competition:
1. As highlighted in my recent post, a small Welcome Basket can go a long way in showing hospitality to your guests! Many guests are paying up to $400 for a night at your Inn, I’m sure it would be nothing to spend a few dollars and a little time to show your appreciation of their patronage.
2. Have a little cove where you can display local pamphlets, maps and coupon books for your guests to rifle through. Make sure that they are categorized by activity, presented professionally and contain current information.
3. Include a well-designed binder/folder full of the quirks/rules of the Inn, local delivery options, TV channel guide, WiFi password, and room service/package options.
4. Designate a preferred window of time for check-ins. Many Inns promise to be on-site between 3 pm and 6 pm, but I find that 3 pm to 8 pm is a more realistic window, especially for Friday evening. Keep an eye out for their arrival so they aren’t standing at the front door wondering if they are at the wrong house. Greet them warmly, shake their hands, call them by their names and congratulate them on their special occasion (this means finding out the reason for their stay when they book their reservation).
5. Provide them with dining out options and offer to make a reservation for them (especially since they will be exhausted from their travels). If they are celebrating a special occasion, jazz up a bottle of Champagne or box of truffles and place them on the bureau in their room. This will show that you are attentive and accommodating.
6. Ask about dietary restrictions/allergies at the time of booking. Many people who are restricted in diet are wary about staying at a B&B due to a reputation for decadent cuisine. Become proficient in gluten-free baking and diabetic needs and advertise this knowledge in your marketing. As far as your non-restricted food? Take the time to bake as much as you can from scratch and decorate it beautifully. People do not spend hundreds of dollars per night to be served muffins from a boxed mix and frozen quiches.
7. Find out their desired breakfast time when you check them in. This way, they won’t have to wait long for a hot breakfast, and you won’t get slammed by the breakfast rush all at once. I've seen people serve breakfasts in courses, but in my professional opinioin, anything more than a "Fruit" course and a "Main" course is anxiety provoking for the guests. Don't make them feel like they have to rush through their courses or sit through a longer breakfast than they anticipated. Plus, less courses, less dishes you have to wash.
8. Offer to put together an itinerary based on the nature of their trip. This way, they won’t be wandering aimlessly around a town, completely unaware of the amazing excursions that exist around them. This is an instance of going above and beyond the call of duty.
9. Leave your attitude at the door! I get it, we all have bad days, especially in the hospitality industry where you are pretty much married to your work. Time and time again, I read reviews about grumpy Innkeepers and it breaks my heart. Hospitality means making people feel comfortable, and you can’t do that with a sour-puss look on your face. If your heart isn’t in the business anymore and all you care about are dollar signs, please sell the business to someone who has the passion needed.
10. Cross-train your employees. I always see Innkeepers bending over backwards to clean 6 or 7 rooms a day, cook breakfast, do check-ins and handle the finances and that will burn you out quickly. Don’t be a control freak. If you hire an assistant Innkeeper or housekeeper, train them in ALL fields of your business instead of limiting them to scrubbing toilets and then complaining that you do too much. Teach them to prepare and plate the breakfasts, interact with guests, handle check-ins, run the gift shop, and reservation bookings. If something happens to you, God forbid, now you know that there is someone trust-worthy that can handle your pride and joy. This does not mean hiring an interim Innkeeper and making them an indentured servant. A good employee doesn’t quit the business, they quit the boss. Be a nurturing and compassionate employer who wants their employees to learn and grow, but also to run their business with professionalism and courtesy.
11. Maximize your Social Media presence. Join Twitter, Instagram, Pinterest, Facebook, everything! Link your blog to all of these and write at minimum one entry a week, which should not only highlight your Inn, but upcoming local attractions, food reviews and decor/style tips.
12. Respond to ALL reviews, not just the bad ones. If you do receive a bad one, DO NOT GET DEFENSIVE. Be apologetic and professional, and always offer a solution or alternative to their complaints to encourage them to give your business a second chance. When you receive a positive review, be gracious and enthusiastic for the guests' return.
13. Hairdryers, ironing boards/irons, and robes go a long way in terms of convenience for your guests. This will also warrant higher ratings from hospitality organizations reviewing your business. Also, consider featuring a gift shop area where guests can buy souvenirs, local products and extra amenities. Designate an actual section of your inn to display instead of strewing your product around the entire inn as "Decorations with Pricetags." Tacky.
14. Consider hosting weddings and events when your business starts to run smoothly. Special events can bring in wonderful revenue, provide stunning professional pictures for your website, and set you in a league apart from the rest. Form business relationships early on with local reputable caterers, cake designers, and party planners and attend workshops centered around event coordinating.
15. Identify your Inn's niche. If you want to market yourselves as culinary gurus, creative decorators, professional soap artisans, dog lovers, whatever you feel passionate about--set yourselves apart from the other run-of-the-mill inns in your area. Keep it simple and master your featured talent. Also, stay up to date with fluctuations and innovations in interior design. Replace sheets and comforters often, freshen up color schemes and revamp furniture when needed.
"What is a Pop Up Shop?", you may ask! A Pop Up Shop is a small, concentrated venue of a company's top or newest products to be displayed and sold for a specific amount of time. Some of the hippest brick & mortar establishments started off as Pop Up Shops, and some of the trendiest corporations (Apple, etc.) host frequent Pop Up Shops to showcase their upcoming must-haves.
Among the local Etsy-glory featured, we have sensational rustic, hand-painted signs by local favorite Honeysuckle Shop, gorgeous hand-stamped farmhouse pillows by mother-to-one-of-my-favorite-humans Laura Firestine, ambrosial hand-poured candles by Reading-based Henny Faire Co. in savory yet floral combinations like Mushroom Tuberose, stunning framed silhouettes hand-cut by grandmother-of-8 Sue Bowers, and vegan lip balm by Friendly Body Products that will leave your lips feeling silky and rejuvenated, just to name a few. If you are browsing for exclusive Designs by Serendipity Mom items, we are offering our most popular totes, pillows, mugs, prints, handmade boho decor and now...all-natural bath bombs! Not in the market for home decor this season? We hear ya...you can also find eco-friendly and affordable handmade jewelry by some of the most popular Etsy-sellers, fun & funky accessory bags and hair swag, and we even have a Joey Corner where you can peruse kid-approved gifts for your little ones.
